Exam Details:

• Post Name: Marketing Organizer
• Department: Kerala Co-operative Milk Marketing Federation Ltd. (KCMMF)
• Paper Code: 205/2015
• Date of Test: 31st October 2015
• Category: Kerala PSC Previous Question Papers

Overview of the Exam

The Kerala Public Service Commission (Kerala PSC) conducted the Marketing Organiser examination for recruitment in the Kerala Co-operative Milk Marketing Federation Ltd. (KCMMF), commonly known as MILMA, on October 31, 2015.

The Marketing Organizer role involves responsibilities such as product promotion, sales strategy, supply chain management, and customer engagement in the dairy and cooperative sector. Candidates were tested on marketing principles, cooperative sector management, general knowledge, and analytical abilities.

Exam Pattern & Syllabus

The exam followed a multiple-choice question (MCQ) format, covering marketing strategies, cooperative management, financial principles, and general knowledge. The major sections included:

1. Fundamentals of Marketing & Sales Management

• Basics of Marketing: Definitions & Concepts
• Market Segmentation & Targeting
• Consumer Behavior & Buying Decision Process
• Pricing Strategies & Competitive Analysis
• Sales Techniques & Customer Relationship Management (CRM)
• Advertising, Branding, and Promotion Strategies

2. Cooperative Management & Dairy Industry in Kerala

• Principles of Cooperation & Cooperative Movements in India
• Role of KCMMF (MILMA) in Kerala’s Dairy Sector
• Functions & Structure of Dairy Cooperatives
• Challenges & Opportunities in Cooperative Marketing
• Case Studies of Successful Cooperatives in India

3. Supply Chain & Logistics in Dairy Marketing

• Distribution Channels in Dairy Industry
• Cold Chain Management & Transportation of Dairy Products
• Inventory Control & Warehousing
• Role of Technology in Supply Chain Efficiency

4. Business Economics & Financial Management

• Basics of Micro & Macro Economics
• Demand & Supply Analysis
• Break-even Analysis & Profit Maximization
• Financial Statements & Budgeting
• Pricing Strategies in Dairy & FMCG Sector

5. General Knowledge & Current Affairs

• Indian & Kerala History
• Geography of Kerala & India
• Indian Constitution & Cooperative Laws
• Economic & Industrial Developments
• Recent Developments in the Dairy & FMCG Industry

6. Quantitative Aptitude & Logical Reasoning

• Percentage, Profit & Loss
• Ratio & Proportion
• Time & Work, Speed & Distance
• Logical & Analytical Reasoning
• Number Series & Coding-Decoding

7. Computer Knowledge & E-Commerce in Marketing

• Basics of Computers & Internet
• Role of Digital Marketing in Modern Business
• E-Commerce & Online Marketplaces
• Social Media Marketing & Consumer Trends

Significance of the Exam

The Marketing Organiser post in KCMMF (MILMA) is a critical role requiring expertise in marketing, sales, cooperative management, and business strategy. The exam was designed to test candidates’ ability to analyze market trends, manage dairy products, and promote cooperative-based businesses.

Why Refer to Previous Question Papers?

• Helps candidates understand the exam pattern & difficulty level.
• Identifies important topics & frequently asked questions.
• Enhances problem-solving speed & marketing knowledge.
• Boosts confidence by practicing real exam questions.

  Click the below link to download PDF format of Kerala PSC Previous Question Paper of Marketing Organizer